14 Feb 2019 | Profile


Published by: Juliana Berutu


PESADA is a local NGO in North Sumatra Province. It was founded in October 1990 by 15 persons who have a similar concern on the socio-political of Indonesia and the development approach in the country, especially in North Sumatra. Due to the political condition and regulation to control NGOs, Sada Ahmo registered as foundation and called as YSA (Yayasan Sada Ahmo). For 13 years of its existence, the institution worked for ethnic minority (Pakpak) through Community Development (preschool children education, and women groups development) and Gender Issues.

Since the era of New Order fall and the transition in political system and monetary crisis in Indonesia exist, YSA worked more on women empowerment in politics and economics. In August 2003 YSA decided to be more independent, transparent, democratized and participate. YSA changed its legal status to be an association, called Perkumpulan Sada Ahmo (PESADA). PESADA produced a new vision, missions statement, the theory of change and new organizational structure.


The vision of PESADA is: to create communities with a spirit of sincerity, discipline, simplicity, solidarity, fidelity, equality and gender justice. The vision put up into more practice slogan i.e.: Sinceritas et Simplicitas (Sincerity & simplicity), while several values of PESADA such as: human rights, gender equality, non-partisan, professional, transparent, accountable, anti discrimination and self-sufficiency put up into Code of Conduct.

In order to achieve the vision and the analysis of PESADA on the context, PESADA has four missions, i.e.:

  1. To raise awareness of women, children and other marginal groups on their rights.
  2. To strengthening the economic, social, cultural and political position of women, children and other marginal groups.
  3. To provide advocacy and legal aid for women, children and other marginal groups.
  4. To conduct research and capacity building.


PESADA develop the mission and its program through understanding of socio-economic and political of North Sumatra, its surrounding and the national and macro level. As gender inequality and poverty especially feminization of poverty among others take as the main problems, PESADA develops Community Empowerment Program for women, children, poor families and other marginalized groups.

The program uses framework and analysis on power with right-based and grassroots women organizing approach that sees critical awareness raising/building as the heart of empowerment, considering fulfillment of basic needs and access to resources for the poor. When the powerless groups (by gender, economic, ideology, class, etc.) aware on their position as equal to others and understand their rights to participate, those groups will be confident to participate in decision making and to control the implementation. PESADA understand that power should not hold only by one group (powerful group: formal, informal/invisible, and hidden), but must believe in equality principle that builds from practical understanding on power sharing and collective power in the program which in line with empowerment framework.

Therefore, all PESADA projects must consider the five levels of empowerment i.e.:

  1. Fulfillment of basic needs (food, drinking water, etc.).
  2. Access to resources (education, skill, information, credit, etc.)
  3. Critical awareness
  4. Participation on decision making both in the household, neighborhood, and public/political space.
  5. Control over resources, implementation of decision making, include representation in all decision making arenas.

The framework use in the program with participatory methods from annual evaluation and planning, six-monthly review of work plan, and three-yearly strategic planning. As learning is the important on going process, PESADA also believes that all personnel are empowered through learning from the community and from the process.

The Women & Community Empowerment Program Performance 2018.

To date PESADA ( http://www.pesada.org) consistently works directly through women’s empowerment in 14 districts of North Sumatra with mostly in rural areas, poor area, include in the disaster area such as Nias Island. PESADA also closely works as Host (for financial & management) through a consortium of 8 Women NGOs for SRHR (Sexual & Reproductive Health and Rights) Advocacy in 7 provinces (Aceh, Riau, West Sumatera, Jambi, Bengkulu, South Sumatera and Lampung); and advocacy for women in Sumatra Island. Apart from Sumatra area, PESADA considers as expert in gender mainstreaming and hence in women empowerment (especially in economics and politics) as well as in organizational development of NGOs at the National level.

In North Sumatra, PESADA has started its empowerment program through Women Credit Unions, Micro & Small Business Development, Women’s Political Participation, Policy Advocacy, Women Crisis Center, Capacity Building and Knowledge Management, To date (end of 2018), the achievement of PESADA program as follows:

1. Total Women Credit Union (CU) & Micro Businesses Women

There are 350 women groups with 20,038 (adult women 15,940, with their family: 2.377 girls & 1.721 boys), with total saving/shares IDR 35,359,989,517, and Credit IDR 38,864,210,818. (1 USD = IDR 14.000,-).

As an innovation to outreach poor women who could not joint Women Credit Union, PESADA started small groups of women in saving & credit for micro business which consist of 5 to 12 women members. In 2018 there are 29 Micro Businesses Women Groups (KELPUM) in Dairi Districts and Nias Island with 292 members. These groups will be merged into Credit Union after they are able to develop their business and saving.

2. Micro Credit For Businesses.

Total micro credit up to date is IDR 1.178.400.258,- . In 2018, there are 14 organic farming groups accessed the micro credit with total IDR 89.681.594 ,- Beneficiaries use the credit for various businesses such as vegetables, chicken breeding, agro businesses, and petty trading.

3. Advocacy For Women Victim Of Gender-based Violence

There were 159 cases dealing directly by Women Crisis Center Sinceritas, mostly domestic violence 81 cases (51%); with violence against girls (sexual & date violence) 34 cases (28%). There were 58 cases handled in in the court, while the rest handled with legal consultations, family and local leaders mediation, and intensive counseling.

4. Women’s Political Participation.

PESADA with Network of Women Activist in North Sumatera and members of Permampu Consortium work together through collective action with FKPAR (15,940 member) for campaign on women’s SRHR and various political issues.

Apart from networking, PESADA developed 4 independent women organizations for political participation i.e. SPUK/ Suara Perempuan untuk Keadilan (Women’s Voice for justice) with 14.804 member in 8 districts in North Sumatera.

The achievement for women leadership and political participation as follows:

  • Produce list of 344 Potential Women for various leadership position from village to district and provincial level
  • Conducted Public Dialogue and Political contract with candidates of:
    • North Sumatra Governor (currently elected as Governor for the period 2018-2022) North Sumatra Women Activist and Grassroots Women Groups.
    • Dairi District Regent With NGOs Alliance
    • On Policy Advocacy, in 2010 – 2018 PESADA successfully advocated 3 Rural Policy on Women Protection, Women Participation on Village Development and Child Right Protection. PESADA advocates rights to identity of children which achieved 4 birth certificates, 3 Family card, and facilitated BPJS/health insurance.

5. Networking

Pesada actively involved in various network for women’s movement and learning forum such as: ASPPUK <asppuk.or.id > the network of NGOs for Women in Micro Business as co founder & member , FBCB (Learning Forum for Capacity Building) as co founder & member , SAWG (Safe All Women & Girls) as co founder & member, ASPBAE (www.aspbae.org. ) as member, JASS https://justassociates.org ) and FAMM Indonesia (Young Feminist Activist Forum) as co founder and associate & member; and other local NGOs network at the District and Province level.

6. Child Rights Program.

Apart from policy advocacy, to date PESADA still work indirectly with pre-school children in Pakpak Bharat through 3 day Care Centers with 72 children ( 29 girls and 43 boys) with percentage of self-finance around 50 %, and the rest funded by Local Government Budget.

7. SRHR Advocacy

PESADA is a host for Consortium of Eight (8) Women NGOs of Sumatra Island on SRHR Advocacy. As per October 2018, the data from the 8 provinces as follows:

8. Publication & Accountability.

PESADA as Host of Permampu Consortium (http://www.permampu.org/ http://mampu.or.id/uncategorized/permampu-perempuan-sumatera-mampu/ ) and its members publishes six-monthly newsletter which uses to promote SRHR Advocacy and as the public accountability, as well as annual Public Report.

9. Budget

Total budget managed by PESADA for 2018 IDR 1.810.880.437 from 3 partners i.e.MAMPU-DFAT Australia, ASPPUK (Association of NGOs for Women in Micro Business) and KEMENKUMHAM (Government of Indonesia).

10. Project Of PESADA In The Period of 2010 2019:

  • Economic Strengthening and Women’s Leadership support from Oxfam Novib, total grant IDR.5,525,187,967, period 2011-2014.
  • Strengthening Marginal Groups, ACE support, total funds IDR 732,420,000. Period 2011-2012.
  • Improvement of family and women ‘s position trough rural based organic food production in the diversification and marketing in Dairi District and Pakpak Bharat, IDR 3,161,197,326, funded by ICCO period of 2012-2016
  • Improving the Quality of Life for Women through Plastic Waste Processing, support from the Directorate of Community Development and Education, IDR 30,000,000,- , 2013.
  • Provision of legal assistance to poor people, the Indonesian Ministry of Law and Human Rights, IDR 79,651,400.- (2017- to date)
  • Strengthening Women’s Leadership to Achieve Better Maternal Health And Reproductive Health, MAMPU, IDR 5,692,201,250 for the period of 2016-2019 .

11. Personnel

PESADA is a women-led organization with 28 personnel (24 females & 5 males) include 1 woman as Executive Director, 4 Women Coordinators, 2 Men Coordinators , 6 Board (4 women, 2 men).